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Recipient:
Defining the Toronto skyline, the CN Tower is Canada’s most celebrated icon and top tourist attraction. It has been acknowledged as a Wonder of the Modern World by the American Society of Civil Engineers. The Tower’s longstanding commitment to the industry and its ongoing role as a tourism ambassador is bolstered by its proactive approach to excellence in operations, management, programs and professional association participation. As the world's tallest, engineering marvel and internationally acclaimed entertainment and dining destination, every aspect of its innovative design and operations emphasize its important 30+ role as a tourism icon. As a quality control measure, ongoing research is conducted to determine the effectiveness of its numerous programs. Investment and participation in industry associations is recognized as critical to the Tower’s success, and marketing research and efforts are aligned with the tourism agencies in the trade. Winner of numerous awards, Toronto’s ‘crowning glory’ is Canada’s ‘tourism’ marvel. The CN Tower, ‘Yours to discover, http://www.cntower.ca’
Finalists:
For over 25 years, under the dynamic leadership of Beth Kelly Hatt, the Aquila Tours team has worked together to overcome incredible odds to reach high levels of success. Aquila’s services include learning vacations of Atlantic Canada and cruise ship shore excursions in Saint John, in addition to its receptive services in Atlantic Canada and tours for groups to destinations worldwide. Aquila’s new Center for Cruise Excellence mentors tour operators around the world on providing excellence in shore excursions and tour operations to cruise lines. Every year, over 50,000 people experience the Aquila difference; not just from the service they receive, but from the tourism products they experience. With strategic partnerships, and intuitive responses to travel trends, Aquila Tours has become Atlantic Canada’s innovative travel and tourism leader. No stranger to the TIAC National Awards for Tourism Excellence, Aquila Tours was the recipient of the 2005 Excellence in Human Resource Development award. ‘Setting the Pace in North America, http://www.aquilatours.com’
Cruise North Expeditions Inc. is an Inuit-owned company in its third year of operation. Its ship travels into Canada’s North with a commitment to showcase Artic landscape, wildlife and Inuit culture, which is evident in its itineraries and staff of scientists, interpreters and explorers. Partnerships with regional and national tourism boards, and a presence at consumer and trade shows, positions Cruise North front and centre in the marketplace. Active media relations activities such as hosting media (30 – 40 media over each of the last two seasons) gets the word out through leading newspapers, magazines and TV stations. Their focus on learning and discovery creates ambassadors for the Artic, who return to their homes with a clear message of the importance of preserving and protecting northern culture and the environment. As a testimony to their vision and hard work, they won the 2005 Spirit of Leadership Community Award by the Canadian Imperial Bank of Commerce and the 2006 Nunavut Tourism Award of Excellence in 2006. ‘Catch the Spirit of the North, www.cruisenorthexpeditions.com’
Recipient:
Founded in 1930 under the National Parks Act, Parks Canada Agency is the first established parks network in the world. The agency is the largest provider of natural and cultural tourism products Canada-wide and its iconic destinations form the cornerstones of the Canadian tourism industry. Parks Canada manages one-hundred and fifty-seven national historic sites, forty-two national parks and two national marine conservation areas. Thanks to six-thousand devoted employees and hundreds of tourism partners, Parks Canada ensures that its twenty-two million domestic and international visits enjoy high quality, authentic learning and travel experiences based on its role as guardians, guides, partners and story tellers that share the unique history of Canada’s land and its people. ‘About Parks Canada www.pc.gc.ca’
Finalist:
The Saskatchewan Gaming Corporation, which operates Casino Regina and Casino Moose Jaw, aims to be ‘Always Entertaining’ and brings an outstanding entertainment experience to the people of Saskatchewan and beyond. The casinos’ success stems from their positioning as premier entertainment destinations, as well as semiannual customer service surveys, and factors such as an inclusive workforce and an emphasis on staff development. The corporation is committed to creating and maintaining partnerships that strengthen Saskatchewan’s tourism industry, and works with a number of tourism organizations to attract casino visitors who spend an average $16.3 million a year on accommodation, food, shopping and more. The economic impact of Casino Regina and Casino Moose Jaw has been equivalent to hosting six Grey Cup events in each of the past ten years.
Recipient:
Nestled amongst the cedars within the Niagara Escarpment World Biosphere Reserve, at the tip of the Bruce Peninsula separating Georgian Bay and Lake Huron, is the award winning E’Terra Inn. Crafted from timbers and stone, it is a luxury eco-tourism paradise. E’Terra is possibly the first true ecological inn on the planet that finds the balance through integral interaction with the natural and man-made environment. With holistic guidelines and the mandate of ‘Environment, Economics and Ethics’ to all things, from furniture to original Canadian art work, the Inn’s mission is to deliver a product that has been researched for its integrity life cycle and in an epicurean lifestyle. By introducing holism to the tourism industry in Canada, E’Terra is the first hospitality site to achieve gold status with LEED (Leadership in Energy and Environmental Design). The grand opening of the Inn was on May 25, 2007 celebrated with a gala event. ‘Dare to be Different, www.eterra.ca’
Finalists:
The Appalachian region of New Brunswick now has accommodations worthy of its landscape and citizens. Auberge Evasion de Rêves recently opened in Saint-Quentin as the region’s only four-star property. With several important government, political and VIP events under its belt, the inn’s quality is known throughout the province. The design, construction, décor and service is in keeping with the culture and the region’s hospitable nature. Extensive professional research was used in the formation of the Inn’s business design, marketing and packages to draw a customer base both nationally and internationally. Inn management regularly conducts guest surveys in order to judge the success of their services. With a warm, inviting atmosphere and bilingual services, the inn is sure to be a success! ‘Auberge Evasion de Rêves 2007, www.aubergeevasion.com’
Great Wolf Lodge, the newest family resort destination in Niagara Falls, is a first-class, full-service family destination resort designed to capture the atmosphere and adventure of the northwoods. Outfitted for five-star adventures, the fun starts the moment guests arrive at the Great Wolf lodge! As a year-round state-of-the-art family resort, the lodge defies the weather outside with an indoor water park experience, which has thirteen waterslides, four pools and a four-story treehouse and water fort. Impressive in its structure, other features include a 7,000-square-foot arcade, miniature golf, a spa and salon and a fitness room. With a goal to broadening their customer base, the lodge invested in a comprehensive marketing strategy that included newspaper and direct mail advertising. With numerous creative themes, it is one of the reasons that Great Wolf Lodge Niagara Falls has become a leader in the Great Wolf Lodge Brand. It also resulted in the Lodge receiving an eighty-seven per cent guest satisfaction rating from Market Matrix. With all that it has to offer, there is no doubt that the Great Wolf Lodge lives up to its motto, “We enjoy building and creating family traditions and ensuring the Great Wolf Lodge experience is a memorable one!” ‘Were the fun begins, www.greatwolflodge.com’
Recipient:
Nova Scotia’s history of successful tourism marketing, driven by attention to detail, a commitment to quality and close collaboration with the private sector, has set leadership guidelines for the industry. This year, Nova Scotia Tourism and Culture raised the bar even higher overhauling its marketing strategy. With a small budget from which to market Nova Scotia, it was important to research new ways of reaching out that would complement their courtship strategy expressed as ‘Lure-Sample-Buy’. Leading potential visitors along the sales path with increasing levels of information, the internet was the ideal match for e-marketing strategies. With GoogleEarth taking the online world by storm, Nova Scotia immediately saw the possibilities to use Google as a tourism marketing tool. The GoogleEarth/Nova Scotia link has proven to be a huge success with a total of 203,806 unique views to the vignette pages up to June 2007. The Nova Scotia Department of Tourism, Culture and Heritage has been a two-time winner of the TIAC campaign of the year award, and 2-time Platinum Award winner of the Trans Canada Advertising Agency network. ‘Nova Scotia, Canada’s Seacoast www.novascotia.com’
Finalists:
British Columbia-based Adventure Engine.com is a cutting-edge technology company that applies research to tourism to meet the unique needs of the sector. Its online tourism marketplace for adventure travel products, which went live in May 2005, brings together everyone involved in the world of adventure travel, including tour operators, agents, tourism associations and end consumers. The system is available to businesses of all sizes and in all locations, and is affordable and user-friendly, ensuring accessibility and equal opportunity. The technology also provides solutions addressing community sustainability and tourism as an economic driver. Adventure Engine has gone from Canadian to international operations and significantly increased its technological capacity in the past year. It is already well on its way to changing the way tourism is purchased online. ‘More than 30 years of Adventure and Technology experience www.adventureengine.com’
The Vancouver Tourism Challenge is an innovative program initiated and executed by the Vancouver Attractions Group in partnership with the Vancouver Hotel General Managers Association. The primary objective of the challenge is to capitalize on the power of ‘word of mouth’ marketing. Annually, the program provides over 11,000 tourism associates with Tourism Challenge Passports, which affords them the opportunity to sample all that the attraction and hotel industries have to offer, either free or through exceptional exclusive offers. Timed to kick off the summer season in Vancouver, the VTC sets the stage for a successful season, generating energy and enthusiasm for the city of Vancouver. It also plays a role in fostering a sense of personal responsibility, helping to draw attention to the importance of each individual’s role in providing a world class experience. In seven years, participation increased by one-hundred and seventy per cent in partner demand demonstrating the success of Vancouver Tourism Challenge. ‘Take the Challenge www.tourismvancouver.com’
Recipient:
Québec Sporting Inc. offers guided Atlantic Salmon fishing packages on various rivers in Québec’s Gaspé region. Founded in June 2004 by Ann Smith, an entrepreneur with over 30 years of experience in the area, Quebec Sporting Inc.’s clientele includes Canadians, Americans and Europeans. Each trip is tailored to the client’s needs and budget. Quebec Sporting Inc. partners with local businesses such as hotel keepers, car rental companies, retail dealers, restaurant owners and river management administrators. These partnerships are beneficial as they allow cross publicity with other tourism businesses in the region. By developing other alternatives within their business, such as site-seeing, whale-watching, kayaking and horseback riding, alliances and partnerships have been formed with other tourism businesses. Awards have included the ‘Outdoor and Adventure’ award, given out by the Regional Tourism Quebec Awards. Quebec Sporting Inc’s goal ‘To see each client return home sporting a smile twice as big as when they arrived’ is being met without a doubt! ‘Valet Service for Atlantic Salmon Fishing, www.quebecsporting.com’
Finalists:
Hutton International Press is a full-service commercial printing company supplying excellent products, value-added service and state of the art equipment to its clients. Its commitment to excellence within the tourism sector is evidenced by the consistent level of quality work they produce and the impeccable level of customer service it provides. Its staff exhibits a steadfast commitment to tourism through passionate involvement with various committees, special events and projects designed to further the objectives of the association and the sector. A strong proponent of sustainable tourism practices throughout the area, Hutton International Press established a sustainable tourism committee, which made a presentation to the government requesting assurance that tourism values, assets and resources are given the consideration and protection they need. From generous sponsorships to countless donations, contributions and discounts, this company has become a valued member of the Newfoundland and Labrador tourism sector. ‘Hutton International Press (HIP), www.eastcoastconverters.net’
TransAlta, an Alberta power generation and wholesale marketing, is a major sponsor of Edmonton's festival scene. A joint program between TransAlta and the Edmonton Arts Council, it has committed $1.2 million in grants over three years for festival programs including the ‘Festival City in a Box’. The purpose of this venture is the building of stability and national recognition of the city’s more than thirty annual festivals; and also, mutually beneficial connections between Edmonton-based festivals and festivals in Northern Alberta. Guidelines for grant submissions include support for artists and productions; volunteer programs; and, promoting a general awareness of a specific type of festival activity. The infusion of funds into the ‘Festival City in a Box’ has allowed Edmonton Tourism to successfully showcase the integral arts and culture this community offers to leisure and business travellers, not to mention the impact on incomes and revenue. TransAlta’s major investment continues to bring national awareness to Edmonton’s festival programs, and in recognition of their generous support, Edmonton’s 2007 Mayor’s Evening for the Arts honoured TransAlta for its promotion of the Arts. ‘Over 100 years of power, www.transalta.com’
Recipient:
Doug English worked full-time for more than 40 years in print journalism, the last eight as Travel Editor of the London Free Press. In 1997, he became a freelance travel writer and broadcaster, and writes a weekly column on leisure travel, which appears every Sunday in the London Free Press and the Toronto Sun. Doug has covered every province in Canada, and as a journalist is always open to exploring new destinations and new tourism products. He is a former contributing editor for the Canadian Traveler, a trade magazine, appears regularly on local television and attends consumer travel shows. With a lifelong passion for travel, Doug is keenly interested in all aspects of the tourism industry. As a conference speaker, he has given presentations at the Michigan Governor’s Conference on Tourism, the Huron Tourism Association and the Southern Ontario Tourism Organization. His passion and dedication to his craft has translated into the promotion of many regions of the country to millions of readers creating an appreciation for Canadian destinations including roads less traveled. ‘The London Free Press and Doug English, www.lfpress.com’
Finalists:
An average of 250,000 Canadians wake up to Canada AM on the Canadian Television Network each day, making it the number-one network television morning show in the country. Although news is its primary mandate, it is also a key tourism partner. Over the past couple of years, Canada AM has taken an entire show on the road to broadcast live from small communities and major cities alike. Hosts Seamus O’Regan, Bev Thomson, Jeff Hutcheson and Marci Ien enjoy getting out into communities to meet Canadians from all over and share in their community spirit. Highlighted for this nomination are two live broadcasts from Newfoundland that took place on June 14 and 15, 2007. In front of a live audience, both shows took place inside St. John’s proper, first from The Rooms, and the second from Harbourside Park. Showcasing Newfoundland and Labrador’s unique culture and heritage were stories about the beauty of Gros Morne National Park, L’Anse aux Meadows Historic Site, the economy, technology and the growing tourism sector. Partnerships included the Canadian Tourism Commission, Destination St. John’s, and Tourism Newfoundland and Labrador. ‘A labour of love for Canada, and the community of Newfoundland and Labrador, www.ctv.ca’
In covering Canada from coast to coast, north to south and all points in between, Amy Rosen shamelessly shows off her patriotism through personal journeys of discovery. In the past year alone, she has had dozens of Canadian-centric stories published in major Canadian and United States media outlets. Included are Fodor’s, Food & Wine magazine; the ROBB Report; Maclean’s; enRoute; Chatelaine; Toronto Life; Western Living magazine; and, the National Post, for which she recently launched her weekly self-illustrated “Dish” column, which chronicles her unique food experiences across the country. Amy’s contribution to tourism is a body of work that has translated into hundreds of thousand of dollars worth of tourism support. She has received many recognitions for her writing, with her most recent as the recipient of the Tourism Media Award for her article in the National Post entitled ‘Hamming it Up’. She is a member of numerous associations including the Association of Food Journalists and the North American Travel Journalists Association. Not one to sit on her laurels. Amy’s current passion is sustainable tourism, and she has published several articles addressing the issue. And, she is currently in the process of writing a five part food and travel series for Chatelaine about the pockets of vibrant immigrant cultures across Canada. ‘Food, my specialty, and a girl’s gotta eat! www.amyrosen.com
Recipient:
Al Bailey has been a true ambassador for Calgary for more than 35 years. His warm personality has served him well on his many paths taken in the tourism sector. Some of the professional positions Al held included General Manager of the Calgary Tourist & Convention Association, and Director, Visitor Services of the Calgary Convention & Visitors Bureau, a position held until his retirement in 2000. His ongoing commitment to promoting the city and providing excellent service makes him one of Tourism Calgary’s most popular volunteer ambassadors. In 2005, as chair of the North American Skal Congress Committee, Al was instrumental in securing this prestigious event for Calgary. He is on the Literature and Hospitality Awareness Committee; and, is former Vice-Chair of the Canadian Association of Convention Bureaus. He has also authored a brief for the Alberta Government on the role of the volunteer and private sector contribution to tourism Alberta. In honour of his commitment to tourism, Al was the recipient of the 2006 Calgary White Hat Awards. ‘Promoting Calgary www.tourismcalgary.com’
Finalists:
Sheila Kelly-Blackmore, General Manager of St. Jude Hotel, is a powerful leader within the tourism sector offering unwavering support and dedication to Newfoundland and Labrador’s provincial tourism industry association. Dedicated to providing superior customer service to her guests, she brings that same unwavering commitment to her volunteer roles. Sheila is and has been a volunteer member of several provincial tourism organizations, boards and committees whose purpose is to promote and support tourism regionally, provincially or nationally. Sheila served for four years on the Discovery Trail Regional Tourism Association Executive Board, and is a former town councilor for Sandy Cove, Bonavista Bay. She is chair of the Provincial Council of the Rural Secretariat, and is currently on the board of The Bonavista Institute for Cultural Tourism. Awards include the 2007 Hospitality Newfoundland and Labrador’s Golden Umbrella Award, the Clayton Sparkes Accommodator of the Year Award in 2006, and in 1998 the Ambassador of Tourism Award. Her years of international development work in Canada and overseas were honored with the James Robinson’s Award from Canadian Crossroads International. ‘A great touring base, www.stjudehotel.nf.ca’
About the only thing more inspiring than Ann and Dennison Tate’s generosity is their vision recognizing the potential of a condemned lighthouse with a million-dollar view. Turning Cape Enrage into an award-winning attraction, helped to cement Alberta County’s reputation as a first-class tourist destination. Cape Enrage, their major accomplishment and lasting legacy, was accomplished largely at their own expense and entirely with their own time, energy and resourcefulness. Armed with hammers, saws, paint brushes and mentoring skills, they helped students within the area build New Brunswick tourism’s historic, cultural and adventure icon. As dedicated promoters of New Brunswick’s natural beauty and history, the Tates generously work at the executive level of the Albert County Tourism Association (ACTA). They have also taken on leadership roles on the Regional Advisory Council on Lighthouse Alternative Use (RACLAU), and have hosted the third International Lighthouse Conference (ILC). Ann and Dennison Tate continue to volunteer thousands of hours each year sharing business and life skills with new generations of student works, and lend their experience and expertise to regional, national and international tourism associations. ‘Definitely a ‘must see’ www.albertcountytourism.com’
Recipient:
The Government of Newfoundland and Labrador's Department of Tourism, Culture and Recreation supports tourism by attracting visitors through marketing efforts to raise awareness of Newfoundland as a popular vacation destination. A secondary priority is trip planning and in-province marketing to manage the travel ‘experience’. Their aggressive marketing campaign was developed with the insight that the target audience is a sophisticated and experienced traveler, seeking unusual places and experiences. In 2006, the government’s department of tourism launched a brand awareness campaign with the support of the industry-led Newfoundland and Labrador Marketing Council. Print, radio and television were used to position the area as a unique and compelling tourism destination. In the face of an increasingly competitive tourism environment, Newfoundland and Labrador’s campaign delivered measurable performance on awareness resulting in a significant increase of visitations. ‘A Special Place A Special People, www.tcr.gov.nl.ca’
Finalists:
In the spring of 2006, Edmonton Tourism launched its ‘Festival City in a Box’ program with corporate partner, TransAlta. Festival City in a Box is an event attraction program that encourages national and international event planners to choose Edmonton as the host city for their next convention by highlighting the festival theming opportunities. This innovative program has become Edmonton Tourism’s key marketing program showcasing Edmonton as an arts destination for both leisure and business travellers. Festival messaging is integrated into all aspects of marketing and communication vehicles. Some of its promotional products such as the brochure was awarded the 2006 Mobius Advertising Awards Certificate of Excellence for Community Business Development. This award acknowledges creative excellence worldwide. Raised to a national level of awareness through marketing and branding initiatives, the program has helped put Edmonton on the map! ‘Edmonton, Canada's Cultural Capital 2007, www.festivalcity.ca’
An ambitious marketing plan developed for the Edmundston-Madawaska Tourism Office has made the region a more popular destination, and in the process has given visitors a positive impression of the entire province. The Edmundston-Madawaska Tourism Office, founded in 2004, introduced a new slant on the unique and legendary Republic of Madawaska. As part of a mass marketing and branding campaign, promotional products included professionally redesigned guidebooks, brochures and signs, as well as hotel/motel doorknob hangers and restaurant placemats. Local partnerships ensured a professional presentation of the region, and training was offered by the New Brunswick Department of Tourism and Parks, including the innovation and leadership series. This enabled those who promote the region to improve their marketing and product development skills. Business community tourism seminars and other pro-active events significantly increased the number of visitors to the region. ‘For captivating holidays www.republiquemadawaska.com’
Recipient:
The Celtic Colours International Festival is celebrated in communities all over Cape Breton Island, Nova Scotia, for nine days each year. It is organized by a non-profit volunteer society that was formed to promote and maintain the Celtic culture, and to heighten national and international awareness of Cape Breton Island. With more than 900 volunteers to help produce the events, this unique organizational structure is what virtually guarantees its success and sustainability. It has generated forty-nine million dollars into the economy in its first ten years, and is recognized as a world-class event, both regionally and internationally. Due to its success and national recognition, the Festival has received awards such as the East Coast Music Award for Event of the Year and the Tourism Industry Association of Nova Scotia’s 2005 Gold Hospitality Award. With an exceptional management team, dedicated staff and volunteers and creative marketing and promotion, the festival has also partnered with festivals in Europe. ‘Celebrating Celtic Culture in North America, www.celtic-colours.com’
Finalists:
Held each February in St. Boniface, Winnipeg’s French Quarter, Festival du Voyageur is one of Canada’s leading winter festivals. In existence for close to forty years, its mission is to celebrate the Franco-Manitoban community’s unique joie de vivre. They do this by sharing with the public-at-large, the rich historical and cultural experiences which reflect the voyageur era. The Festival du Voyageur is an innovative catalyst for economic growth in the domains of culture and tourism for its neighbourhood, community, province and country. As one of the sculptors of the Francophone identity in Manitoba, the Festival du Voyageur demonstrates pride, thereby allowing the important history of this new world to be told through all generations, to transcend all cultures and spread throughout the world. This ten day event plays host to hundreds of live performances with artists from around the world, historical re-enactments and spectacular snow sculptures. It is through partnerships, community involvement and strong marketing campaigns that this event attracts new and repeat visitors year after year. Throughout the years, there have been many honours and awards, such as induction into the Manitoba Tourism Hall of Fame 2001, and provincial winner of the Cultural Event of the Year by Attraction Canada 2006. ‘Mmm…Festival, www.festivalvoyageur.mb.ca’
The Whitehorse 2007 Jeux du Canada Games Host Society created a lasting legacy for the north. With a strong volunteer base, it was a pan northern experience with all three territories playing host to the events. Canada’s largest multi-sport event and a stepping stone for Canada’s elite young athletes, the games boasted alumni of over fifty per cent of the medalists in Torino. By ensuring that visitors, media and broadcasters as well as athletes were hosted in a professional and courteous manner, the Host Society dispelled the image that a small Northern community could not accommodate an event of this size. Over 150 hours of broadcast negotiated by the Host Society profiled this amazing sporting event. The website showcased stunning photography all taken by volunteers that received thousands of views with comments from across the country. From accommodations, meals, flights, activities and hospitality, all members of the Host Society and volunteers at Games time created a truly spectacular and special experience! ‘Whitehorse 2007 Jeux du Canada Games, www.2007canadagames.ca’
Recipient:
Brookstreet Hotel, Ottawa's leading four-diamond hotel, is proud to have S.P.I.C.I.E.R. Partners who provide sensational service to its guests prompting 97% of them to recommend the hotel to others or agree to return. All of Brookstreet human resource initiatives—open, two-way "connection meetings" focusing on positive ideas, training programs and professional development, performance reviews, committees and clubs, Partner recognition and events, and generous benefits—are designed to support its vision, mission and S.P.I.C.I.E.R. values. As a result, 93% of Partners are proud to work at Brookstreet and 91% would recommend Brookstreet as a great place to work. Each partner goes through a training program designed to instill a service-oriented culture throughout the property. In 2006, over 200 partners were trained in the ‘C.L.E.A.R. path to Sensational Service”. Each year, a Partner Opinion Survey is conducted, and suggestions are implemented into the quality of service extended to customers. Surveys targeted to customer and visitor impact are a testament to the success of Brookstreet’s HR practices. ‘Work, Play, Get Away www.brookstreet.ca’
Finalists:
Coast Hotels and Resorts is one of western North America’s largest regional chains of hotels and resorts. Headquartered out of Vancouver, British Columbia, it owns, manages and franchises 41 hotel and resort properties located throughout British Columbia, Alberta, Northwest Territories, the western United States, Alaska and Hawaii. With a large employee base, research was conducted on performance management systems. The result was the launch of the ‘Living the Values Talent Management System’, which links performance management and employee behaviour to corporate culture. The development of an employee opinion survey based on research of best practices for successful organizations gave rise to the ‘Ambassador Satisfaction Index (ASI)’. It is an annual measurement of employee engagement that drives the Corporate People and Culture Strategic Plan. Employees receive a well-rounded benefit package, including a rich paramedic coverage plan. Attendance at BCHRMA conferences and WHMIS training is in keeping with the organization’s human resources profile that of ensuring the staff stay current and are motivated within their careers. It also recognizes that a safe working environment is critical to its corporate success as a whole. ‘Real Value, Real Convenience, and Real People’ www.coasthotels.com’
Pictou Lodge is well-recognized as a nature lover’s vacation destination. Well-appointed authentic log cabin architecture in a treed setting creates a rustic ambience that is complemented perfectly by first class dining and service. The Lodge has developed proactive human resources plans to meet the needs of the staff, which in turn benefits their customers. Staff incentives include competitive wages and excellent benefits. The lodge covers the total costs for training through certification programs, which affords the opportunity for advancement within the organization. Residing in a small community, they are recognized as an equal opportunity employer. For four years including 2007, Pictou Lodge was the recipient of the National Business Recognition Emerit ‘Commitment to Excellence’ award. With lots of motivation and hands on coaching, Pictou Lodge truly has an outstanding staff, which is reflected by the Lodge’s success. ‘Going Above and Beyond for Our Guests, www.pictoulodge.com’
Recipient:
Herb Spear, a 40 year veteran, in both the aviation and tourism industry in Calgary and Alberta, is praised for his humility, respect for others and his total commitment to customer service. His 80th birthday party was hosted at Calgary’s aviation museum and included the ‘Who’s who’ of the aviation industry. Herb is one of WestJet’s ‘ordinary people’ who is willing to take service to extraordinary lengths. His accomplishments include the development of a program to assist flyers in overcoming their fear of flying. It became an integral part of WestJet’s exceptional customer service strategy. Known as WestJet’s ambassador, Herb regularly does hanger, aircraft and facility tours in order to spread his love of flying and of Calgary to others. He is an active member of the Aero Space Museum, Artic Institute of North America and the Alberta Historical Society. WestJet founder Clive Beddoe describes Herb as having dedicated an “incredible number of years to the aviation industry and the safe transportation of people within Canada. He is always totally committed to customer service and in helping people”. ‘WestJet, Because owners care www.westjet.com’
Finalists:
Chantelle Gartner, a grade 12 student at Macklin School, has been a customer service representative for the Macklin and District Bunnock Tourist Information Booth for the past four years. Awarded the Saskatchewan Tourism Service Excellence Award in 2006, she is extremely devoted to the sustainability of tourism attractions, as well as the cultural, economic, natural and social structures of the area and province. Chantelle enjoys studying promotional materials regarding Macklin, Saskatchewan, and the western Saskatchewan Tourism corridor. She has participated in the Saskatchewan Tourism Education Council Host Program, and also attended a Tourism Workshop sponsored by Saskatchewan’s West Central Tourism Association. Chantelle is pursuing her Tourism Visitor Information Counselor Certification from the Saskatchewan Tourism Education Council. With her enthusiasm and dedication, Chantelle is sure to be a success in the tourism industry! ‘Experience Macklin’s Natural Beauty www.macklin.ca’
Karl James is the maintenance person and jack of all trades at the Comfort Inn Ottawa East. He is a team player dedicated to guest and staff comforts. He treats everyone with the utmost respect and ensures that even the smallest guest is recognized during their stay at the inn. Employed with the Comfort Inn for 15 years, Karl contributes to the team by assisting all others at the hotel, regardless of seniority, department, ability or background. Because of his dedication to his craft and his attitude, Karl is the one chosen to supervise and train co-op students from special needs programs. He has also been nominated numerous times by many guests for his kind gestures at the hotel; and, with his warm reception, guests feel that they have arrived at ‘home away from home’. In October 2006, Karl was recognized at the OTCA Stars of the City event winning top prize in his category. He has also been acknowledged at a gala for volunteerism at the Eastern Ottawa Resource Centre. ‘Meet Karl at the Comfort Inn – Ottawa East www.choicehotels.ca’
Recipient:
The largest of Nova Scotia’s provincial parks, Cape Chignecto Provincial Park is a beautiful meeting of land and sea where cliffs rise from the Bay of Fundy while the churning waters of the world’s highest tides lap at their base below. Amid the spectacular scenery, the park includes some of the province’s finest examples of deep valleys, sheltered covers, rare plants and remnant old growth forest. It also offers forty kilometers of wilderness trails and remote walk-in campsites. The mission of the park’s management board is to promote, develop and operate Cape Chignecto Provincial Park in a sustainable manner that protects and preserves the area’s environmental integrity while contributing to the economic growth and prosperity of the Fundy Shore region of Cumberland County. To that end, sustainable features of the park include a 1600 square metre renewable energy centre, located near a power grid. Using energy produced through a custom photo-voltaic solar design, a new ‘green’ centre will feature interpretive displays and programming, an upper level observation deck, and satellite communications. Two short trail systems to the coastal cliffs will provide visitors with breathtaking views of coastal geological formations from six viewing platforms. The design will provide safe access while limiting the impact on the surrounding environment. ‘Nature’s Resorts, www.parks.gov.ns.ca’
Finalists:
Ann and Dennison Tate created one of New Brunswick’s top tourist attractions from the shabby ruins of an abandoned lighthouse station. With vision, drive and volunteers, Cape Enrage has become a major player in the province’s tourism sector and vital to the economic welfare of Albert County. Almost ninety-five per cent of its budget is generated by its adventure, cultural and historic programs, and the retail sales and services offered by a well-trained student staff. Established as a natural, historic and cultural icon, the board of directors safeguarded the Cape’s future ensuring the protection and enhancement of this unique component of Canada’s natural and cultural heritage. Development of Cape Enrage rests on a firm foundation that includes respect for the environment and the community. New buildings mirror the old and add to the authenticity and integrity of the Cape Enrage experience, including historic, cultural and natural interpretive and adventure programs. Whether it is serving local produce in the restaurant or convincing visitors to stay another night in the region’s fine accommodations, Cape Enrage is a boon to the local economy, while preserving and sustaining the environment surrounding its tourist attraction. ‘Definitely a 'must see' www.albertcountytourism.com’
The Irving Eco-Centre (IEC), La Dune de Bouctouche, was developed by J.D. Irving Ltd. to preserve and restore one of the great sand dunes on the Northeastern coastline of North America. This eco-centre is part of the Bouctouche ecotourism approach, developed to ensure that the beach and coastal area stay accessible to local inhabitants, while attracting visitors and stimulating the local tourism economy. The Centre is actively involved in regional ecotourism projects, cooperative marketing initiatives and encourages sustainable practices in all sectors of the local tourism industry. Visitors are asked to respect the fragility of the site, and educational programs raise awareness of the coastal dune systems and foster sustainable themes in the guided interpretation activities. During the peak summer months, no more than two thousand people are allowed on the site daily. Over the years, IEC has worked with partners to promote Bouctouche and the surrounding area as a sustainable coastal community and an eco-tourism destination. Their efforts have won national and international recognition. ‘Achieving the Irving Eco-Centre's Mission, www.irvingecocenter.com’
This award recognizes an individual who has made a significant contribution of energy, service and talent towards the growth of the Canadian tourism industry, through volunteer work, service or business accomplishments. Focussing on tourism building, the recipient demonstrates leadership, vision and innovation built on a solid foundation of strong values and sound business strategies.
The recipient of the 2007 Canadian Travel Press Lifetime Achievement Award is none other than Joe S. Houssian, the founder of Intrawest Corporation. Born in Brandon, Manitoba, Joe started out in sales with Xerox and went on to found Intrawest as a Vancouver-based real estate development company in 1976.
A chance meeting in the mid-80s led to a partnership with Hugh Smythe, then senior manager at Blackcomb Mountain, here in British Columbia.Pioneering a new concept for the hotel/retail/festival industries, they envisioned more than a ski resort; they set out to create an all-encompassing mountain-village experience. Doubling its size within a year, the revitalized Blackcomb Resort was an instant success, surpassing nearby Whistler.
Intrawest has since taken over management of Whistler, making Whistler Blackcomb, a host venue for the 2010 Winter Olympic Games and Paralympic Games, the premiere ski resort in North America. Intrawest soon became a world leader in experiential destination resorts and were approached by a number of resort owners to build the village concept, including Montelago Village – Lake Las Vegas; The Village of Imagine - Orlando, FL; The Village at Squaw Valley - California and Les Arcs in France; to name a few.
In 1991, Intrawest took over a failing Mont Tremblant resort, transforming it into a four season European-style alpine village, reminiscent of Old Québec with total investment approaching $2 billion. Development for the long-term has always been at the heart of Joe’s vision for Intrawest and Tremblant is designed to preserve and enhance the value of its environmental resources.
In 2000, Tremblant Resort ceded more than one quarter of its leased land, including Johanssen Peak (the highest peak in the Laurentians), to Mont Tremblant National Park, which ensures this exceptional ecological site will benefit future generations. Intrawest received the prestigious Urban Land Institute Award for its use of the site, layout, and respect for both the community and the environment. In fact, both Mont Tremblant and Whistler Blackcomb continue to be recognized with a number of environmental and responsible tourism awards.
The 2007 Silver Eagle Award for Excellence in Fish and Wildlife Habitat Protection, the 2006 First Choice Responsible Tourism Award for Best in Mountain Environment and 2006 BC Tourism Award for Environmentally Responsible Tourism are just some of Blackcomb Whistler’s more recent awards in this area.
Throughout its history, Joe’s entrepreneurial spirit and enthusiasm has propelled Intrawest. The company’s growth has been fuelled by a commitment to create truly memorable experiences for its guests. Intrawest expanded its network from the village resort model with Canadian Mountain Holidays, the largest heli-skiing/heli-hiking operation in the world with a terrain in B.C. nearly the size of Switzerland; and Abercrombie & Kent, the largest five-star worldwide travel company, headquartered in London and operating in 100 countries. Today, Intrawest has over 25,000 employees; a dozen ski resorts; and is the largest integrated ski resort operation in the world.
After 30 years with Intrawest, Joe retired as CEO in November 2006. This entrepreneurial Canadian has created a legacy of village-centered destination resorts with over 8,200 lodging units; 30,000 restaurant seats; 20,000+ acres of terrain; 15 golf courses; a vacation club; and access to five-star worldwide travel destinations; all of which will continue to provide us with extraordinary vacation experiences for many, many years to come. |
